Indian millennials, going crazy over a music video, out by Yashraj Mukhate.
Rasode main kaun thaa? the only question asked by people to one another these days. A video has been out on August 20 by music producer Yashraj Mukhate, “Rasode me kon thaa?”, (Who was in the kitchen?) a dialogue of kokilaben (Rupal Patel) from an Indian television daily-soap drama, Saath Nibhana Saathiya. The video went viral as people loved the music version of the original dialogues of the serial. Social media accounts were flooded with memes, hashtags of #rashiben, #kokilaben, #justiceforgopibahu. While the content creators also participated and created their own version videos with different music and with different styles of acting.
Last month the musician had approximately 9k followers on Instagram and was struggling to make it 10k, but after the release of his last video, he has crossed the mark of seven lakh followers on Instagram. After the release of the video, Yashraj Mukhate received so many calls and messages from everyone, he said that he never imagined that people will message him from their busy schedule, in his interview to Times of India he revealed that the video reached to kokilaben (Rupal Patel) and she talked to him for 10 minutes, applauded him for the efforts and asked him to meet her whenever he is in Mumbai. He also said that he worked for 2 days on it and posted it without thinking twice and he had no idea that he will get this reaction. The video reached more than 88 lakh views on Instagram. Bollywood celebrities also participated by creating their version video using Yashraj Mukhate’s music like actress Disha Patani, created on video where she could be seen roasting her two dogs, Kartik Aryan also posted a picture with folded hands and a caption saying,” Please Bata do, Rasode me kon tha?” (please tell, who was in the kitchen) on which co-star Bhumi Pandekar reacted, “shoot krte huye toh rasode mein, sirf mein thi”. (while shooting, I was there.) The musician’s video was liked by Tapsee Pannu, Varun Dhawan, Rajkumar Rao. His video was even shared by Smriti Irani, Anurag Kashyap on their Instagram profiles. Saath Nibhana Saathiya serial is now thinking to reveal season 2 of the show.